01
Integrated capability
Web experiences
High-performance marketing sites and platforms shaped around sharp strategy, distinctive design and meaningful interaction.
Independent digital product studio
Kuala Lumpur · Malaysia
We engineer
digital momentum.
Strategy, design and engineering for websites, software and intelligent products that create measurable business progress.
Digital systems / 01Human by design / 02
Current status Building what's next
Studio signal
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01 / 07
Web experiences
Business systems
Mobile applications
AI integration
Digital strategy
01 / Expertise
One studio.
Every digital layer.
We connect design thinking with deep technical delivery, so every touchpoint feels coherent and every system works hard.
02
Integrated capability
Business systems
Purpose-built dashboards, portals and workflow engines that turn complicated operations into simple daily tools.
03
Integrated capability
Apps & platforms
Useful mobile and web products with intuitive journeys, resilient architecture and room to scale.
04
Integrated capability
AI integration
Practical intelligence embedded into real workflows—from document processing to agents and knowledge tools.
02 / Selected work
Built to be used.
Designed to be felt.
A selection of platforms, products and brand experiences made for ambitious teams.
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03 / Our products
Built in-house.
Running every day.
Alongside client work, we design, build and operate our own products. Four live platforms serving Malaysian businesses and communities every day—so we know what it takes to ship, scale and keep improving.
01 — Pet community platform
LivePetZone
One home for Malaysia’s pet community.
PetZone connects pet owners, adopters, rescuers and pet businesses in a single app. Find a companion to adopt, match your pet with nearby playmates, book trusted care, join meetups—and if a pet goes missing, rally the community to bring them home.
- AdoptionBrowse pets that need a home, or list one with health and vaccination details.
- Pet matchingSwipe nearby pet profiles for playmates, then chat after a mutual match.
- Care servicesBook grooming, daycare, boarding, walking, training and vets nearby.
- Events & meetupsDiscover adoption drives, workshops and meetups—and register in a tap.
- Lost & foundReport a missing or found pet so people nearby can help.
- Business portalPet businesses manage services, hours, bookings, reviews and ads.
- Care types
- 6
- Platforms
- Web & app
- Made for
- Malaysia
Built for
Pet owners
Adopters & rescuers
Pet businesses
Visit petzone.com.my
02 — AI WhatsApp receptionist
LiveReplyJe
Stop losing customers to slow WhatsApp replies.
Customers who enquire on WhatsApp book with whoever replies first. ReplyJe is an AI receptionist on your business number that answers in seconds—day or night—in English, Bahasa Melayu and Chinese, and turns enquiries into booked, deposit-paid appointments.
- Accurate answersPrices, promotions, hours and directions—only from your approved information.
- Bookings & depositsChecks live availability, confirms slots, collects deposits and sends reminders.
- Smart handoverMedical questions and complaints go to your team with a conversation summary.
- Lead captureName, interest, preferred date and budget recorded automatically for follow-up.
- Clear reportingEnquiry-to-attended conversion, ad sources, peak hours and unanswered questions.
- Official & secureBuilt on Meta’s WhatsApp Business Platform with branch-level roles and an audit log.
- Always on
- 24/7
- Languages
- EN · BM · 中文
- Setup
- < 30 min
Built for
Beauty salons
Aesthetic clinics
Spas
Hair & nail studios
Slimming centres
Visit replyje.my
03 — Business management system
LiveOperra
Run your whole business from one place.
Most growing businesses run on a notebook, three spreadsheets and a WhatsApp group. Operra replaces them with one browser-based system for stock, cash, bank, invoices, staff and payroll—made for businesses that still count cash at closing time.
- Scannable inventoryEvery item gets a SKU, QR code and barcode. Scan with a phone; get low-stock alerts.
- Cash-first booksIncome and expenses with receipts; expected drawer cash flags shortfalls the same day.
- Bank reconciliationImport PDF, CSV or Excel statements, auto-match lines and see what’s missing.
- Invoices & receiptsBranded PDF invoices with discounts and tax; partial payments post to income.
- HR, leave & claimsLeave balances that skip weekends and holidays; claims from submitted to paid.
- PayrollAllowances, bonuses, EPF and SOCSO deductions, with printable signed payslips.
- Modules
- 14
- Languages
- EN · 中文
- Runs in
- Any browser
Built for
Growing SMEs
Retail & trading
Cash-heavy businesses
Visit operra.my
04 — Social media scheduler
LivePostJe
Plan once. Post everywhere.
Your audience scrolls on three networks, your team talks in group chats, and your best drafts now come from AI. PostJe brings it all into one workspace where every post is drafted, approved and published on time—across Facebook, Instagram and Threads.
- Schedule everywhereOne post to selected Facebook Pages, Instagram accounts and Threads profiles, at the minute you choose.
- Team approvalEditors draft, approvers sign off. Nothing goes live without a yes, and every decision is logged.
- API for AI toolsChatGPT, Claude, n8n, Make or Zapier submit posts with an API key—straight into the approval queue.
- AI caption polish“Friendlier, add hashtags, in BM”—AI rewrites the caption with your choice of OpenRouter model.
- Content calendarEvery scheduled and published post across all networks, in one view.
- Many brandsAgencies run several companies from one login, each with its own pages, team, roles and audit log.
- Networks
- FB · IG · Threads
- Media per post
- 10
- Free trial
- 14 days
Built for
Businesses
Agencies
Marketing teams
Visit postje.social
04 / Connected craft
Many disciplines.
One clear outcome.
Strategy, experience design, engineering and applied AI are shaped together from day one—not bolted on at the end.
Discuss your projectA connected digital build Four disciplines / one team
01
Strategy
Direction before decoration.
02
Experience
Interfaces people understand.
03
Engineering
Reliable foundations that scale.
04
Intelligence
Useful AI inside real workflows.
From first ideaTo lasting impact
05 / How we work
Clear thinking.
Fast momentum.
A focused, collaborative process that keeps decisions visible and moves the right ideas into production quickly.
01/ 04
Discover
We align on the problem, the audience and what a meaningful result looks like.
Shape
We turn insight into product structure, interface direction and a clear delivery plan.
Build
Design and engineering move together in short, visible cycles with real prototypes.
Evolve
We launch carefully, measure what matters and keep improving after release.
06 / Why Hoowey
Small team.
Serious output.
We are a hands-on digital studio for teams that value both imagination and execution. Senior people stay close from first conversation to final launch.
No relay race between departments. No black-box process. Just thoughtful partnership and software made to last.
0+Years building digital products
0+Projects brought to life
0Disciplines, one integrated team
0:1Direct senior collaboration
07 / Start something meaningful
Have a bold idea?
Let’s make it real.
Tell us what you’re building, what is getting in the way, or simply where you want the business to go next.
Let's talk